BRAND STORY

First starting from Joseon Dynasty; Most of the Joseon ladies wore a natural make up with their bare faces.

Not only make up for considering as a beautiful lady, but they also focused on virtues, elegance and courteousness.

The royal family and other women of the Joseon-era upper class, they focused on skin care rather than make up. And this trend continues until these days in the K-beauty industry.

BRANDS

WELLAGE
WANGTA
TOCOBO
TFIT
RAIP
NUSE
MEDIPEEL
LACTODERM
IUNIK
ILYANG
FILLIMILLI
DERMA:B
COLORGRAM
CLOOP
BAREUN - SOO